While millions of soccer fans in the UAE will watch the FIFA World Cup on TV at their homes, in various soccer stadiums, hotels, and food and beverage establishments on large screens throughout Dubai and the UAE. Brick-and-mortar stores have reported strong TV sales driven by the Fifa World Cup in addition to online retailers.
According to Mohammad Badri, director of Eros Group, “We are witnessing a huge upsurge in TV sales in the lead-up to World Cup, especially for the big screen TVs. The increased interest for the most popular sports event in the world combined with new technology and affordability on larger screens is driving a massive increase in demand.”
“Fans will spend an average of 5,400 minutes to watch their much-anticipated month-long sport in the comfort of their home with family or friends,” he said, adding that UAE citizens are considering upgrading their TVs to at least a minimum of a 65- to 98-inch screen for a more immersive stadium experience as this is the first World Cup to take place in an Arab nation.
We are also seeing record sales of TVs with the largest screens, like those measuring 98 inches, which have been in high demand from our stores recently, the salesman continued.
Brick-and-mortar stores have reported strong TV sales driven by the Fifa World Cup in addition to online retailers. Redseer Strategy Consultants estimates that five billion people will be watching the Fifa World Cup in Qatar, an increase of over 43% over the viewership seen during the Fifa World Cup in Russia.
When combined with the World Cup, major shopping occasions like Black Friday will significantly increase spending. When combined with the World Cup, major shopping occasions like Black Friday will significantly increase spending.