As Qatar hosts the Fifa World Cup 2022, the teams haven’t forgotten how important it is to look fashionable even if they are kicking the ball. The famed fashion house Louis Vuitton has the Fifa World Cup Trophy Travel Case, specially made by artisans in Louis Vuitton’s Asniéres workshop.

Proving the synergy between fashion and football — designed to protect and transport the Fifa World Cup Trophy, 6.1 75 kg of 18-carat gold and malachite, the case is covered in beautiful, lightweight yet hardwearing, laser-engraved monogram titanium, a material previously used in Louis Vuitton’s menswear collection.

On the other hand, as the football fever rages, Gucci’s former Creative Director Alessandro Michele invited Palace Skateboards and co-founders Lev Tanju and Gareth Skewis to create an interesting mix as a legendary Italian luxury house and a London streetwear brand collaborate. Catching on the fever is also Man Jarrah, the 19-year-old fashion designer converting old football shirts into corsets, and she is ready for retail too.

Man was approached by Youssouf Fofana, the artistic director of Maison Château Rouge (MCR), and now sells her work at their new store in Boulevard Barbes just in time for the World Cup. Fendi is not far behind and has inked a partnership with AS Roma Football Team for the upcoming 2022-2023 and 2023-2024 Italian League Football Seasons, creating the official wardrobe for the Roman team. Silvia Venturina Fendi, artistic director of Accessories and Menswear has designed formal and casual looks in dark blue, symbolic of elegance and sophistication together with the iconic colors of the Roma football team, yellow and dark red with luxurious Italian fabrics. This trend was started by fans of footballers and picked up by designers all over the world.